Beloved brand launches Coffee 4 Good initiative to help support rising entrepreneurs

South Africa’s favourite automotive fitment centre, Tiger Wheel & Tyre, have recently launched Tiger Beans – an ED (enterprise development) program aimed at offering customers a fresh and satisfying cup of coffee; while also providing unemployed South Africans the opportunity to help develop a small business for themselves that sustains a steady income flow.

“Hospitality was one of the hardest hit industries during the pandemic, with over 3000 Baristas losing their jobs. As part of our ongoing Corporate Social Investment (CSI), Tiger Wheel & Tyre have teamed up with König Coffee to provide budding businessmen and businesswomen the skills and equipment required to maintain their very own coffee stand inside selected Tiger Wheel & Tyre stores”, said Farishta Singh, Group Marketing Executive – Tiger Wheel & Tyre.

Continuing, “We are absolutely percolating with excitement! This has been such a great opportunity for us to pay it forward through these hard-working and committed individuals who see the long-term potential that these small businesses have to offer.”

“All training, equipment, product, and operating costs are covered by Tiger Wheel & Tyre. This essentially affords the baristas a sustainable work environment with zero set up costs to work for themselves, while garnering a monthly remuneration, a share in the growth of the business and invaluable experience.”

The next time you stop by your local award-winning Tiger Wheel & Tyre fitment centre for some much-needed love for your vehicle, don’t forget to refuel, recharge and refill with a freshly brewed cuppa for only R20 while you wait – it’s for a great cause!

Currently, there are two pilot stores that have incorporated the Tiger Beans initiative, namely, Tiger Wheel & Tyre Claremont, Western Cape and Tiger Wheel & Tyre Midrand, Gauteng. Expansion plans are set to roll out at another six locations in the next two months, with additional sites to follow, so look out for the Tiger Beans logos in store and please support the young men and women as they develop their very own businesses, and grab your delicious caffeine fix as you go

For more information log on to www.twt.to or find them on Facebook, Twitter and Instagram using the handle @TigerWheelnTyre

Due to the Covid-19 pandemic and for the safety of our customers and staff, Tiger Wheel & Tyre continues to implement strict hygiene protocols and social distancing across all stores.