Beware the dangers of buying counterfeit or replica wheels!

TiAuto urges all consumers to insist on the safety offered by genuine-brand wheels.

“Make no mistake, counterfeit wheels will fail, and when they do, the consequences could be catastrophic.” These are the hard-hitting words of Alex Taplin, CEO of TiAuto Investments.

The warning comes as authorities inform the public that criminals are flooding the market with counterfeit car parts and accessories, including alloy wheels.

Counterfeit wheels can be very hard to spot as they carry the trademarks of well-known car manufacturers or legitimate after-market wheel manufacturers.

“If the price seems too good to be true, it probably is,” continued Taplin. “Criminals within the industry are selling these wheels at very low prices, and, unfortunately, unsuspecting customers can be taken in by this perceived value. But, please, don’t fall for it. You are unwittingly putting the lives of yourself, your friends, and your family at risk. At the very least, you will end up paying more in the long run to have them repaired or replaced in the event of damage or failure.”

Testing shows that counterfeit, or replica, wheels, are of deeply inferior quality. In some cases, they are barely capable of carrying the vehicle’s unloaded weight, let alone any added passengers or goods. The sub-par engineering typically imparts either cheap, second-rate raw materials, or simply not enough material in key structural areas of the wheel which do not hold up to the challenges of real-world driving.

Authentic, aftermarket, alloy wheels, on the other hand, are produced to high quality and safety standards, even more so when it comes to specialty alloy wheels meant for off-road vehicles or sports cars. These standards are met to ensure that alloy wheels hold up under the stress of South Africa’s more extreme driving conditions.

So how can the motoring public distinguish the genuine from the dangerous?

  • Look at the price. If it’s too good to be true, it is exactly that. If you know a set of wheels costs around R20 000, and you see it being advertised for half the price or less, your alarm bells should be ringing. Also consider WHERE its being marketed – Some digital sales platforms / market places are easy prey for unsuspecting consumers.
  • Look at the branding. If the branding is not applied to the set of wheels, or is provided separately, you should steer well-clear. This is one of the biggest tells. Unscrupulous counterfeit dealers will give you decal stickers of respected brands to apply at home. This is done in a misguided attempt to evade prosecution for trademark infringement.

Taplin has the final word. “There’s an old South African adage, ‘Goedkoop is duurkoop.’ That’s especially true when it comes to buying a cheap set of counterfeit alloy wheels. They may cost you less now, but, unfortunately, one way or the other, you will pay more for them in the long run.”

TiAuto Investments, and its well-known brands, Tiger Wheel & Tyre, and TYRES & MORE®, continue to coordinate with law enforcement to crack down on these unscrupulous dealers, and bring them to book.

Should you wish to verify the authenticity of any set of wheels please send a WhatsApp message to 073 137 8377or call 011 832 1174.

 

 

TIGER WHEEL & TYRE IS BREWING UP A WHOLE LATTE LOVE

Beloved brand launches Coffee 4 Good initiative to help support rising entrepreneurs

South Africa’s favourite automotive fitment centre, Tiger Wheel & Tyre, have recently launched Tiger Beans – an ED (enterprise development) program aimed at offering customers a fresh and satisfying cup of coffee; while also providing unemployed South Africans the opportunity to help develop a small business for themselves that sustains a steady income flow.

“Hospitality was one of the hardest hit industries during the pandemic, with over 3000 Baristas losing their jobs. As part of our ongoing Corporate Social Investment (CSI), Tiger Wheel & Tyre have teamed up with König Coffee to provide budding businessmen and businesswomen the skills and equipment required to maintain their very own coffee stand inside selected Tiger Wheel & Tyre stores”, said Farishta Singh, Group Marketing Executive – Tiger Wheel & Tyre.

Continuing, “We are absolutely percolating with excitement! This has been such a great opportunity for us to pay it forward through these hard-working and committed individuals who see the long-term potential that these small businesses have to offer.”

“All training, equipment, product, and operating costs are covered by Tiger Wheel & Tyre. This essentially affords the baristas a sustainable work environment with zero set up costs to work for themselves, while garnering a monthly remuneration, a share in the growth of the business and invaluable experience.”

The next time you stop by your local award-winning Tiger Wheel & Tyre fitment centre for some much-needed love for your vehicle, don’t forget to refuel, recharge and refill with a freshly brewed cuppa for only R20 while you wait – it’s for a great cause!

Currently, there are two pilot stores that have incorporated the Tiger Beans initiative, namely, Tiger Wheel & Tyre Claremont, Western Cape and Tiger Wheel & Tyre Midrand, Gauteng. Expansion plans are set to roll out at another six locations in the next two months, with additional sites to follow, so look out for the Tiger Beans logos in store and please support the young men and women as they develop their very own businesses, and grab your delicious caffeine fix as you go

For more information log on to www.twt.to or find them on Facebook, Twitter and Instagram using the handle @TigerWheelnTyre

Due to the Covid-19 pandemic and for the safety of our customers and staff, Tiger Wheel & Tyre continues to implement strict hygiene protocols and social distancing across all stores.

 

 

Powering the way. Tiger Wheel & Tyre is going solar.

Tiger Wheel & Tyre is driving the green initiative with the launch of the company’s first solar-powered store.

South Africa’s favourite automotive parts and fitment brand marks another milestone in its journey towards a healthier environment – and its drive for carbon neutrality.

The Company’s Fourways store is very proud to be the first of the Tiger Wheel & Tyre family to complete the move to solar power. This is just the first store to go solar, as the Company continues its mission to prioritise a carbon-neutral footprint, with all stores running on solar energy within the next three years. Tiger Wheel & Tyre’s other fitment centres are currently in various phases of this transition.

The Company cemented its decision to use renewable energy for a number of reasons. The most important of these is the brand’s stated responsibility to ensure a healthier future for generations to come.

Other important factors that informed this decision include soaring energy prices, and the uncertainty of loadshedding in South Africa.

Alex Taplin, TiAuto Investments CEO, is passionate about the project. “Society, and that includes us, our shareholders and financiers have a duty to take active steps towards using clean renewable energy sources to lessen our impact upon the environment. State-of-the-art technology that embraces sustainability is now readily available, so it would be highly remiss of us were we not to incorporate these technologies and obvious benefits into our everyday operations.”

“The advantages of solar power are tangible and measurable. By way of example, if we take just the initial Fourways store pilot project, we’re looking at a reduction of over 28,000kg of reduced CO² emissions per annum. That’s the equivalent of 64 trees saved.”

“And that’s just one store! Once we have fully executed stores in Phase 1 to solar power, representing 16 stores, we will be reducing emissions equivalent by over 560,000 kg of CO², as well as reducing our oil equivalent by 80,000 litres a year. That’s the same as saving 1,200 trees a year. We call on other businesses to move to sustainable energy, as we will all benefit in the end.”

Tiger Wheel & Tyre’s solar solution is all the more impressive as it enables stores to continue full operation at normal capacity, without any reduction in our product or superior service offerings. What’s more, thanks to being increasingly self-sufficient from a power supply perspective, Company’s power system is now even more stable, and in a small way we can assist by reducing reliance on an already overburdened Eskom Grid.

Taplin was very complimentary about Tiger Wheel & Tyre’s solar power service provider’s delivery – Easy Power. “A flawless job. They had the system fully operational within 14 days. Highly recommend them.”

Visit www.twt.co.za for more information about Tiger Wheel & Tyre.

 

Tiger Wheel & Tyre wins Readers Choice for the 11th year running

South Africa’s favourite automotive parts and fitment brand wins The Star’s Readers Choice 11 years in a row.

Tiger Wheel & Tyre is proud to be chosen by readers of The Star as Best of the Best: Best Tyre Fitment Centre. It’s testament to the business’s consistently superb service and superior product offering that this award has been won by the company for the 11th year running.

Readers of The Star, an Independent Online (IOL) publication, took part in a comprehensive online survey, picking their favourite brands across various sectors.

Commenting on the news, Farishta Singh, Tiger Wheel & Tyre’s Group Marketing Executive, said, “It’s really great that we are the choice of The Star’s readership. Awards like these are all the more fulfilling because, though we win many professional awards, Readers Choice awards show that we are equally recognised by our customers and the broader public.”

Singh went on to say, “It shows that the hard work our teams put into delivering quality and value-for-money products is really appreciated, especially in these challenging times. We’d like to give a very big thank you to all the readers who voted for us.”

“The tyre brands we offer are long-trusted, including Bridgestone, Continental, Goodyear, Hankook, Michelin, and we have a tyre brand for everyone’s budget. We also stock superior automotive batteries, which carry a warranty, and quality wheels”, Singh concluded.

Tiger Wheel & Tyre wins Readers Choice for the 17th year running

South Africa’s favourite automotive parts and fitment brand wins Pretoria News’ Readers Choice 17 years in a row.

Tiger Wheel & Tyre is proud to be chosen by readers of Pretoria News as Best of the Best: Best Tyre Fitment Centre. It’s testament to the business’s consistently superb service and superior product offering that this award has been won by the company for the 17th year running.

Readers of Pretoria News, an Independent Online (IOL) publication, took part in a comprehensive online survey, picking their favourite brands across various sectors.

Commenting on the news, Farishta Singh, Tiger Wheel & Tyre’s Group Marketing Executive, said, “It’s really great that we are the choice of Pretoria’s News’ readership. Awards like these are all the more fulfilling because, though we win many professional awards, Readers Choice awards show that we are equally recognized by our customers and the broader public.”

Singh went on to say, “It shows that the hard work our teams put into delivering quality and value-for-money products is really appreciated, especially in these challenging times. We’d like to give a very big thank you to all the readers who voted for us.”

“The tyre brands we offer are long-trusted, including Bridgestone, Continental, Goodyear, Hankook, Michelin, and we have a tyre brand for everyone’s budget. We also stock superior automotive batteries, which carry a warranty, and quality wheels”, Singh concluded.

Drive defensively for a safer festive season

Tiger Wheel & Tyre urges motorists to stay safe over the holidays and gives essential steps that drivers should take.

The festive season is almost upon us. Holidays at the coast. Christmas parties. Long drives to families in the countryside. It’s no wonder December is the most eagerly anticipated time of the year. It is also, with the overload of vehicles on our country’s roads, the most dangerous time to drive.

Tiger Wheel & Tyre has put together practical steps you can take to increase the safety of you and your loved ones. We also take a look at the unique challenges on South Africa’s roads.

Wikipedia defines defensive driving as driving to save lives, time, and money, in spite of the conditions around you and the actions of others. Your parents and driving school would probably have covered the basic principles but you may have forgotten them over time, so it’s important to refresh your memory and stay abreast of current trends.

There are, essentially, three principles to defensive driving.

  1. Put safety first by following the rules of the road.
  • Speed kills, as you have less control of your vehicle and less time to react to hazards on the road. So, go easy on the accelerator.
  • Obey traffic signs and lights. They are there to maintain a rules-based road network and, if everyone followed them, it would drastically reduce road dangers.
  • Tailor your driving to the weather. If there are Highveld storms for instance, visibility is reduced, so cut your speed, increase following distances, and turn on your lights or hazards.
  • Office parties are a great way to end the year, but don’t drive under the influence of alcohol, or when you’re sleep deprived.
  1. Be courteous on the roads, but never assume it of other drivers.

Manners cost nothing. It could mean letting someone into your lane, or showing gratitude to other courteous drivers. If everyone drove with manners and predictability, the roads would be a much safer place. As we all know, however, not everyone does. So, assume the worst of others and drive accordingly. Give everyone ample space, and you’ll protect yourself, no matter what they do.

  1. Keep your car running optimally with regular maintenance.

Defensive maneuvers such as quick braking and swerving to avoid dangers will only work if your car is capable. Ensure your vehicle is in tip-top shape, especially before a long trip over the holidays. Top up your car’s fluids. Ensure hoses and belts are in good condition and properly attached. Make sure your tyres, as well as your spare, are in good shape and inflated to the correct pressure.

Let’s look at unique challenges motorists face on South African roads.

  • Lack of road maintenance, like potholes, streetlights not working, non-existent signage, and soft or deep road edges means our country’s roads are a disaster waiting to happen. Drive accordingly.
  • Nature can also be a threat, especially flooded roads after torrential rain. Stay alert to official warnings. Listen to radio traffic reports. Increase following distances. And make sure your tyres are in good condition, and have ample tread.
  • This is Africa, so that means a much higher chance of animals on the road, from cattle to buck to stray dogs. Stay alert.
  • Criminals lay spikes on the road to puncture tyres. Motorists are forced to stop and are now vulnerable to being attacked and robbed. Ensure you are off the road before traffic quietens drastically. Don’t drive over anything in the road, like plastic bags, as these can be used to disguise spikes. Drive a few extra seconds behind other motorists so their driving behaviour can alert you to potential threats.

And remember, you’re on holiday. There’s no rush. Take plenty of breaks on long journeys. You’ll stay fresh and alert to dangers.

Start your preparation for the holiday season by ensuring your tyres are in top condition. Visit your nearest Tiger Wheel & Tyre, and we’ll give your car a free tyre safety check, and give you peace of mind for your trip.

Have a great holiday!

TiAuto’s staff wish Khayalethu Youth Centre a Merry Christmas

TiAuto’s staff wish Khayalethu Youth Centre a Merry Christmas.

The team at TiAuto helped make Christmas a little more special for Khayalethu Child and Youth Care Centre by giving its residents presents for the special day.

TiAuto Investments, the home of the best loved automotive brands and its fantastic team, invited Santa to visit the young men and boys at Khayalethu Child and Youth Care Centre recently.

Roshnee Govender, TiAuto’s resident charity driver, led the initiative to donate Christmas gifts to the centre’s young residents. Gifts, which were handed out to the boys at a Christmas party, included toys, earphones, clothing, and sweets.

“It’s so rewarding to be able to demonstrate our support for Khayalethu Youth Centre over the festive season, especially because their work has been so trying over the pandemic,” said Govender. “The centre does such a great job at helping former street children find their feet in life and go on to achieve bigger and better things.”

Khayalethu Youth Centre provides a home for 35 former street boys aged between six and twenty-one. They aim to prepare these boys physically, emotionally, and intellectually to become responsible, functioning members of society.

The boys are taken off the streets, away from a life of crime, abuse, and poverty, and given another chance to reach their potential. Wherever possible, they are enrolled for further education, skills courses or learnerships, and are supported in finding employment.

“Everyone at TiAuto would like to give a big thank you to Roshnee for her great work at supporting a very deserving cause,” said Alex Taplin, CEO of TiAuto Investments.

 

Visit khayalethu.org.za to find out more about the centre.

 

For queries, please contact:

Natashe Taylor                                                                                     Kersh Moodley

Retail Marketing Manager                                                                    Social Media & Online Reputation Manager

natashet@tiauto.co.za                                                                         kershm@tiauto.co.za

+27 11 256 4072                                                                                  +27 11 256 4087

Tiger Wheel & Tyre partners with PG Glass

South Africa’s leading automotive parts and services brands team up to offer customers even more choice.

Tiger Wheel & Tyre and PG Glass celebrated the launch of their commercial venture at a signing ceremony at the end of November. The ceremony was attended by Charles Bromley PG Group CEO and Sandy Beekhuizen Legal Advisor, and Alex Taplin and Charl Drury, CEO and CFO of TiAuto Investments respectively.

“This was the culmination of many months of hard work, pilot testing, and streamlining of processes,” said Taplin. “PG Glass and Tiger Wheel & Tyre are both powerful automotive consumer brands, and it’s wonderful to unite and offer our customers an even wider range of products and services.”

PG Glass will offer selected service offerings at selected Tiger Wheel & Tyre stores. The stores that took part in the pilot project were Festival Mall, Cresta, Westgate, Soweto, Sunninghill, Sandton, and Fourways, and on the strength of this a structured nationwide rollout will now commence. Tiger Wheel & Tyre and PG Glass look forward to welcoming you for your windscreen replacement and repair needs at a store near you soon

 

For queries, please contact:

Natashe Taylor                                                                              Kersh Moodley

Retail Marketing Manager                                                            Social Media & Online Reputation Manager

natashet@tiauto.co.za                                                                  kershm@tiauto.co.za

+27 11 256 4072                                                                           +27 11 256 4087

 

TiAuto reconfirms its commitment to protecting the environment

TiAuto Investments notes with concern the protests against fuel giant Shell’s seismic exploration off the Wild Coast, and gives its own customers the opportunity to make a difference.

South Africans should rightly be concerned about the activities of big business, and the potentially negative impact that they can have upon the environment. It is also completely within the public’s rights to have their voices heard in peaceful protests and actions.

“We recently launched our end of year campaign where customers who purchased four selected premium brand tyres from Tiger Wheel & Tyre, as well as TYRES & MORE®, would receive a FREE R250 Fuel voucher from Shell,” said Alex Taplin, CEO of TiAuto Investments.

“We chose Shell based on their footprint on the national holiday routes making life easier for our travelling customers. We share the concerns of environmentally aware South Africans though, so we are now also giving customers the opportunity to donate that R250 to WWF, the World Wide Fund for Nature.

“We had been in negotiations for the campaign with Shell for several months, and only finalized mid-September. This obviously pre-dates the protests at V&A Waterfront in Cape Town last Sunday, as well as the creation of the online petition calling for the seismic survey to be halted.

“We would like to take this opportunity to wholeheartedly affirm our commitment to the environment, as well as to the need to find sustainable solutions for a cleaner future. We have been very active in this area, including energy optimization, recycling projects, and putting systems in place for the correct disposal of waste tyres, batteries, and all other consumables. This is, of course, in addition to our full compliance with all legislation regarding environmental issues,” said Taplin.

Customers who choose to donate their R250 reward to WWF can do so by advising their sales representative at point of purchase of their choice to rather make the donation.  At the end of the campaign period these funds will be paid over to WWF and customers will receive an SMS confirming the donation was made on their behalf.

 

For queries, please contact:

Kersh Moodley                                                                                Natashe Taylor

Social Media & Online Reputation Manager                                   Retail Marketing Manager

kershm@tiauto.co.za                                                                      natashet@tiauto.co.za

+27 11 256 4087                                                                              +27 11 256 4072

Tiger Wheel & Tyre’s guide to helping your vehicle’s wheels save you money on fuel

The tyres on your vehicle, the way you maintain them, and your driving behavior all play a significant role in the amount of fuel your vehicle consumes. This impacts the amount of money you need so spend to fill up.

It’s been that way since John Dunlop invented the pneumatic tyre, or rubber tubes filled with air, in the late 1880s. And while petrol prices in his day may seem ridiculously low by our standards, the principle remains that the more fuel your engine uses to keep your vehicle’s tyres moving, the more money you’re obliged to spend.

And one thing where we and Mr Dunlop agree, is that every cent, or in his case, every penny, counts.

Tiger Wheel & Tyre has put together a list of the things you can do to help the performance of your tyres keep fuel costs down.

Keep your rolling resistance as low as possible. You want the minimum amount of rubber in contact with the tar, because the more contact you have, the more fuel it takes to keep your tyres rolling.

So, keep your tyres inflated to your vehicle manufacturer’s specifications. You’ll find that info on the driver’s side doorjamb, or in your vehicle’s manual.

Don’t go by the tyre pressure printed on the tyre itself. This is a maximum tyre pressure, and not optimized for your particular vehicle. Over-inflation can cause uneven tyre wear. And inflate them when they are cool, as this is a more accurate measure of tyre pressure.

Keep your tyres standard size. Vehicle makers are obliged, by law and customer demand, to keep emissions and fuel consumption as low as they can. So stay with the optimised OEM tyre size. Remember, a bigger tyre, more aggressive tyre pattern, or lower sidewall profile means extra weight and more engine effort to keep them turning.

There are several other things you can do to keep your tyres running optimally. Rotate your wheels and check their balance every 10,000 kilometres to even your vehicle’s load.

Inflate with nitrogen. Filling tyres with nitrogen, rather than air, maintains optimum tyre pressure.

Insist on premium brand tyres. Yes, they may cost more initially, but their superior quality will keep fuel costs down, as well as lessen the need to replace them often.

The way you drive affects your tyre’s ability to save you money on fuel. Hard acceleration or deceleration, or cornering too fast, gives tyres less traction, which means engine power, fuel, and your money is wasted.

 

Get more expert advice from tyre professionals at your local Tiger Wheel & Tyre. Visit www.twt.to for top tips, tyre news, and to shop online.