Beware the dangers of buying counterfeit or replica wheels!

TiAuto urges all consumers to insist on the safety offered by genuine-brand wheels.

“Make no mistake, counterfeit wheels will fail, and when they do, the consequences could be catastrophic.” These are the hard-hitting words of Alex Taplin, CEO of TiAuto Investments.

The warning comes as authorities inform the public that criminals are flooding the market with counterfeit car parts and accessories, including alloy wheels.

Counterfeit wheels can be very hard to spot as they carry the trademarks of well-known car manufacturers or legitimate after-market wheel manufacturers.

“If the price seems too good to be true, it probably is,” continued Taplin. “Criminals within the industry are selling these wheels at very low prices, and, unfortunately, unsuspecting customers can be taken in by this perceived value. But, please, don’t fall for it. You are unwittingly putting the lives of yourself, your friends, and your family at risk. At the very least, you will end up paying more in the long run to have them repaired or replaced in the event of damage or failure.”

Testing shows that counterfeit, or replica, wheels, are of deeply inferior quality. In some cases, they are barely capable of carrying the vehicle’s unloaded weight, let alone any added passengers or goods. The sub-par engineering typically imparts either cheap, second-rate raw materials, or simply not enough material in key structural areas of the wheel which do not hold up to the challenges of real-world driving.

Authentic, aftermarket, alloy wheels, on the other hand, are produced to high quality and safety standards, even more so when it comes to specialty alloy wheels meant for off-road vehicles or sports cars. These standards are met to ensure that alloy wheels hold up under the stress of South Africa’s more extreme driving conditions.

So how can the motoring public distinguish the genuine from the dangerous?

  • Look at the price. If it’s too good to be true, it is exactly that. If you know a set of wheels costs around R20 000, and you see it being advertised for half the price or less, your alarm bells should be ringing. Also consider WHERE its being marketed – Some digital sales platforms / market places are easy prey for unsuspecting consumers.
  • Look at the branding. If the branding is not applied to the set of wheels, or is provided separately, you should steer well-clear. This is one of the biggest tells. Unscrupulous counterfeit dealers will give you decal stickers of respected brands to apply at home. This is done in a misguided attempt to evade prosecution for trademark infringement.

Taplin has the final word. “There’s an old South African adage, ‘Goedkoop is duurkoop.’ That’s especially true when it comes to buying a cheap set of counterfeit alloy wheels. They may cost you less now, but, unfortunately, one way or the other, you will pay more for them in the long run.”

TiAuto Investments, and its well-known brands, Tiger Wheel & Tyre, and TYRES & MORE®, continue to coordinate with law enforcement to crack down on these unscrupulous dealers, and bring them to book.

Should you wish to verify the authenticity of any set of wheels please send a WhatsApp message to 073 137 8377or call 011 832 1174.

 

 

TiAuto’s staff wish Khayalethu Youth Centre a Merry Christmas

TiAuto’s staff wish Khayalethu Youth Centre a Merry Christmas.

The team at TiAuto helped make Christmas a little more special for Khayalethu Child and Youth Care Centre by giving its residents presents for the special day.

TiAuto Investments, the home of the best loved automotive brands and its fantastic team, invited Santa to visit the young men and boys at Khayalethu Child and Youth Care Centre recently.

Roshnee Govender, TiAuto’s resident charity driver, led the initiative to donate Christmas gifts to the centre’s young residents. Gifts, which were handed out to the boys at a Christmas party, included toys, earphones, clothing, and sweets.

“It’s so rewarding to be able to demonstrate our support for Khayalethu Youth Centre over the festive season, especially because their work has been so trying over the pandemic,” said Govender. “The centre does such a great job at helping former street children find their feet in life and go on to achieve bigger and better things.”

Khayalethu Youth Centre provides a home for 35 former street boys aged between six and twenty-one. They aim to prepare these boys physically, emotionally, and intellectually to become responsible, functioning members of society.

The boys are taken off the streets, away from a life of crime, abuse, and poverty, and given another chance to reach their potential. Wherever possible, they are enrolled for further education, skills courses or learnerships, and are supported in finding employment.

“Everyone at TiAuto would like to give a big thank you to Roshnee for her great work at supporting a very deserving cause,” said Alex Taplin, CEO of TiAuto Investments.

 

Visit khayalethu.org.za to find out more about the centre.

 

For queries, please contact:

Natashe Taylor                                                                                     Kersh Moodley

Retail Marketing Manager                                                                    Social Media & Online Reputation Manager

natashet@tiauto.co.za                                                                         kershm@tiauto.co.za

+27 11 256 4072                                                                                  +27 11 256 4087

TiAuto reconfirms its commitment to protecting the environment

TiAuto Investments notes with concern the protests against fuel giant Shell’s seismic exploration off the Wild Coast, and gives its own customers the opportunity to make a difference.

South Africans should rightly be concerned about the activities of big business, and the potentially negative impact that they can have upon the environment. It is also completely within the public’s rights to have their voices heard in peaceful protests and actions.

“We recently launched our end of year campaign where customers who purchased four selected premium brand tyres from Tiger Wheel & Tyre, as well as TYRES & MORE®, would receive a FREE R250 Fuel voucher from Shell,” said Alex Taplin, CEO of TiAuto Investments.

“We chose Shell based on their footprint on the national holiday routes making life easier for our travelling customers. We share the concerns of environmentally aware South Africans though, so we are now also giving customers the opportunity to donate that R250 to WWF, the World Wide Fund for Nature.

“We had been in negotiations for the campaign with Shell for several months, and only finalized mid-September. This obviously pre-dates the protests at V&A Waterfront in Cape Town last Sunday, as well as the creation of the online petition calling for the seismic survey to be halted.

“We would like to take this opportunity to wholeheartedly affirm our commitment to the environment, as well as to the need to find sustainable solutions for a cleaner future. We have been very active in this area, including energy optimization, recycling projects, and putting systems in place for the correct disposal of waste tyres, batteries, and all other consumables. This is, of course, in addition to our full compliance with all legislation regarding environmental issues,” said Taplin.

Customers who choose to donate their R250 reward to WWF can do so by advising their sales representative at point of purchase of their choice to rather make the donation.  At the end of the campaign period these funds will be paid over to WWF and customers will receive an SMS confirming the donation was made on their behalf.

 

For queries, please contact:

Kersh Moodley                                                                                Natashe Taylor

Social Media & Online Reputation Manager                                   Retail Marketing Manager

kershm@tiauto.co.za                                                                      natashet@tiauto.co.za

+27 11 256 4087                                                                              +27 11 256 4072