Treads for Africa

Africa presents one of the fastest-growing investment opportunities in the world. Regardless of industry, this is a continent with significant untapped potential, a growing consumer base with growing disposable income, and a continuously improving road infrastructure. The culmination of which makes Africa one of the most exciting territories for automotive tyres, wheels, batteries, and other auto accessories today.

The TiAuto Africa Export division, aptly named Treads for Africa, was established to harness this potential and has grown into a significant player in exporting tyres from South Africa to customers throughout this vast continent. We can consolidate orders and brands into efficient manageable loads and can also arrange shipping and logistics across most markets and territories.

In the tyre segment, our brands include Bridgestone, Cooper, B F Goodridge, Rovelli, Hankook, Michelin, Goodyear, Continental, General, Firestone, Barum, Yokohama, GT Radial, Giti, and private brand Velocity. In the wheel segment we are the brand owners of TSW and have access to excellent brands such as A-Line and Racing Hart and Black Rhino. We import and distribute Atlas BX Batteries for passenger vehicles, truck and bus, and solar applications as well as Duracell automotive passenger batteries. We have many more automotive accessories.